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LATEST POSTS
5 Tips For Building Resilience In Marketing
It takes a certain kind of person to be successful at marketing – especially with what’s been going on in the world over the last few years! Things change rapidly, well laid-out plans go out the window, and it can be hard to keep up with all the new marketing...
Who Is Your Anti Ideal Client?
Don’t you just hate ideal client exercises? Every marketer talks about the importance of identifying your ideal client. But creating a vision of this fictitious person can feel less like a productive marketing activity and more like a homework assignment. While ideal...
How To Sustain A Successful Marketing Strategy
Are you one of those people who get enthusiastic about trying new things, but take on too much and end up feeling overwhelmed, finding yourself back at square one? When it comes to creating a marketing strategy for your business, it’s tempting to want to jump in and...
The Tell-Tale Signs Your Marketing Is Not Working
The recipe for marketing success isn’t always easy to find. That is because the most effective strategy will be different for every business. Finding the right tactics for your business and target audience takes research, planning, and a heck of a lot of fine tuning...
Closing The Sale vs Starting A Relationship
It wasn't so long ago that salespeople were considered dodgy, annoying, and even a little bit sleazy. That was for good reason. Traditionally, selling has been about doing whatever it takes to close the deal, make the sale, take the money and run. The internet is...
Are You A “Make It Happen” Person?
My primary school teacher once said something that has stuck with me for life: She said, “There are three kinds of people in this world: people who make it happen, people who watch what happens, and people who wonder what happened.” Although this quote is originally...
Do You React Or Do You Lead?
Just because everyone is doing “it”, should you do it too? Yep, it’s that age old question that haunts people who tend to follow the crowd. You probably heard some iteration of it when you were growing up and your parents were trying to save you from peer pressure! As...
Done Is Better Than Perfect
Hands up if you are a perfectionist. Welcome to the club! Keep your hands up if you have ever felt paralysed by perfectionism to the point where you struggle to finish things. Don’t worry, you are not alone. In fact, I just spent ten minutes trying to craft the...
Those Winning Are The Ones Consistently Showing Up
Do you make it a point to woo your clients? Not in a weird way of course. But, many people, including me, have compared marketing to dating. It takes time and patience to attract customers (potential partners), build their trust, and keep them interested before you...
Target The Unhappy Customer. Ignore The Uninterested
Would you get your doctor to fix your car for you? Pretty sure the answer to that question would be no. Why? Well, quite simply, your doctor is not an expert in car repairs. He is, however, an expert in medical diagnostics. So, you should definitely go and see...
Why The Best Marketing Wins, Not The Best Product or Service
Let’s imagine you have developed a fantastic product or service that outperforms all the competitors by a long shot. This thing is amazing! It’s not just good, it is whizz-bang fantastic. Not to mention, the price is competitive, the quality is superior, and you know...