by Candice | Building your business, Communication, Customer Experience, Customer Journey, Customer Relationship Management, February, Focus, Loyalty, Marketing Strategy
It wasn’t so long ago that salespeople were considered dodgy, annoying, and even a little bit sleazy. That was for good reason. Traditionally, selling has been about doing whatever it takes to close the deal, make the sale, take the money and run. The internet...
by Candice | Building your business, Communication, Customer Experience, Customer Relationship Management, Delivering Value, Effective Marketing, February, Focus, Loyalty, Marketing Plan, Marketing Strategy, Productivity, Sales
My primary school teacher once said something that has stuck with me for life: She said, “There are three kinds of people in this world: people who make it happen, people who watch what happens, and people who wonder what happened.” Although this quote is originally...
by Candice | Building your business, Customer Experience, Customer Relationship Management, December, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy, Productivity, Website
Hands up if you are a perfectionist. Welcome to the club! Keep your hands up if you have ever felt paralysed by perfectionism to the point where you struggle to finish things. Don’t worry, you are not alone. In fact, I just spent ten minutes trying to craft the...
by Candice | Building your business, Customer Experience, Customer Relationship Management, Delivering Value, Effective Marketing
Do you make it a point to woo your clients? Not in a weird way of course. But, many people, including me, have compared marketing to dating. It takes time and patience to attract customers (potential partners), build their trust, and keep them interested before you...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management, Loyalty
Did you know that it costs five times more to bring on a new client than it does to retain a current one? That’s a lot of money you could be wasting! Plus, you don’t have to constantly prove yourself with an existing client like you do with a new one. Your...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management
As a business owner you are going to make mistakes. It kind of comes with the territory. But it is how you use those mistakes that is the important part. Mistakes are a fantastic learning tool. Now I know that no one wants to think about learning when you are knee...
