by Candice | Building your business, Customer Experience, Customer Relationship Management, Delivering Value, Effective Marketing
Do you make it a point to woo your clients? Not in a weird way of course. But, many people, including me, have compared marketing to dating. It takes time and patience to attract customers (potential partners), build their trust, and keep them interested before you...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management, Loyalty
Did you know that it costs five times more to bring on a new client than it does to retain a current one? That’s a lot of money you could be wasting! Plus, you don’t have to constantly prove yourself with an existing client like you do with a new one. Your...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management
As a business owner you are going to make mistakes. It kind of comes with the territory. But it is how you use those mistakes that is the important part. Mistakes are a fantastic learning tool. Now I know that no one wants to think about learning when you are knee...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management
What kind of impression do you want to make on your clients? Certainly not a bad one! If you want to make the right impression then it is all about the customer experience you provide. It will set you apart from your competitors and be the thing that keeps your...
by Candice | About The Marketing Baker, Branding, Building your business, Customer Experience, Customer Journey, Dreams, Ideal Client
There are so many things to think about when you are rebranding a company or business. How do you know that you haven’t missed something really important? Well, you follow my rebranding checklist, that’s how… Rebranding a Company Or Business Checklist…...
by Candice | About The Marketing Baker, Branding, Building your business, Customer Experience, Customer Journey, Dreams, Ideal Client
When you rebrand, you are choosing to align your business with your vision, what the market needs, or what you want your business to be. Therefore, it is actually the perfect time to reassess your business plan, marketing strategies and overall plan. After all, your...
