by Candice | Building your business, Building Your Email List, Effective Marketing, Marketing Plan, Marketing Strategy
Marketing your small business can often feel overwhelming. This is particularly if you are trying to wear dozens of other hats. It can be hard knowing where to start or what to focus on. Should you be emailing, posting on social media, sending smoke signals or carrier...
by Candice | Effective Marketing, Marketing Plan, Marketing Strategy
If I asked you to write down a list of your marketing tasks right now, I bet you would be able to rattle off at least 20 off the top of your head. From emailing your subscribers and posting on various social media platforms to writing and promoting blog posts – it is...
by Candice | Delivering Value, Effective Marketing, Marketing Strategy, Mindset
Believe it or not, self-doubt is as much a part of entrepreneurial life as is inspiration and motivation. It seems hard to believe, doesn’t it? But, even the most wildly successful business people experience that nagging negative voice from time to time. But here’s...
by Candice | Delivering Value, Marketing Plan, Marketing Strategy, Planning
During a crisis, everyone’s priorities tend to change. What was important to people last year may not even feature in the top ten list this year – for individuals or businesses. But regardless of what’s going on in the world, some things remain the same. People still...
by Candice | Marketing Plan, Marketing Strategy, Planning
Every significant undertaking starts with a strategy and requires a plan. That’s everything from baking the perfect loaf of sourdough bread to marketing your business. Granted, one is slightly more complex than the other (have you ever actually tried making sourdough...
by Candice | Effective Marketing, Marketing Strategy, Mindset
Are you the ball and chain that’s holding yourself back when it comes to marketing your business? Be honest with yourself. So many people get tongue-tied and hesitant when it comes to promoting their products, their services, or themselves. This paralysis is...
