by Candice | Marketing Plan, Marketing Strategy, Planning
Every significant undertaking starts with a strategy and requires a plan. That’s everything from baking the perfect loaf of sourdough bread to marketing your business. Granted, one is slightly more complex than the other (have you ever actually tried making sourdough...
by Candice | Effective Marketing, Marketing Strategy, Mindset
Are you the ball and chain that’s holding yourself back when it comes to marketing your business? Be honest with yourself. So many people get tongue-tied and hesitant when it comes to promoting their products, their services, or themselves. This paralysis is...
by Candice | Effective Marketing, Marketing Strategy
Marketing is the cornerstone of any business growth strategy. People cannot buy from your business if they don’t know who you are! So, you find yourself testing marketing strategies to get your name out into the marketplace. And let’s face it, if you want to level up...
by Candice | Effective Marketing, Marketing Strategy
There’s nothing like a global pandemic and businesses grinding to a halt that makes you evaluate where you are at with your business. If you’ve been evaluating all areas of your business and found yourself looking at your marketing thinking “well this could be working...
by Candice | Effective Marketing, Marketing Strategy
We all started out hoping 2020 was bringing great things. Growth, expansion, more… better. Well it certainly brought something different alright. Here we sit in a brand-new version of what reality is right now, and uncertainty about what the future looks like is very...
by Candice | Delivering Value, Effective Marketing, Ideal Client, Marketing Strategy
The recipe for marketing success isn’t always easy to find. That is because the most effective strategy will be different for every business. Finding the right tactics for your business and target audience takes research, planning, and a heck of a lot of fine tuning...
