by Candice | Effective Marketing, Marketing Strategy
There’s nothing like a global pandemic and businesses grinding to a halt that makes you evaluate where you are at with your business. If you’ve been evaluating all areas of your business and found yourself looking at your marketing thinking “well this could be working...
by Candice | Effective Marketing, Marketing Strategy
We all started out hoping 2020 was bringing great things. Growth, expansion, more… better. Well it certainly brought something different alright. Here we sit in a brand-new version of what reality is right now, and uncertainty about what the future looks like is very...
by Candice | Delivering Value, Effective Marketing, Ideal Client, Marketing Strategy
The recipe for marketing success isn’t always easy to find. That is because the most effective strategy will be different for every business. Finding the right tactics for your business and target audience takes research, planning, and a heck of a lot of fine tuning...
by Candice | Building your business, Communication, Customer Experience, Customer Journey, Customer Relationship Management, February, Focus, Loyalty, Marketing Strategy
It wasn’t so long ago that salespeople were considered dodgy, annoying, and even a little bit sleazy. That was for good reason. Traditionally, selling has been about doing whatever it takes to close the deal, make the sale, take the money and run. The internet...
by Candice | Building your business, Communication, Customer Experience, Customer Relationship Management, Delivering Value, Effective Marketing, February, Focus, Loyalty, Marketing Plan, Marketing Strategy, Productivity, Sales
My primary school teacher once said something that has stuck with me for life: She said, “There are three kinds of people in this world: people who make it happen, people who watch what happens, and people who wonder what happened.” Although this quote is originally...
by Candice | Building your business, Delivering Value, Effective Marketing, Focus, January, Marketing Strategy
Just because everyone is doing “it”, should you do it too? Yep, it’s that age old question that haunts people who tend to follow the crowd. You probably heard some iteration of it when you were growing up and your parents were trying to save you from peer pressure! As...
