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LATEST POSTS
Top 5 Marketing Trends to Watch in 2025
As we step into 2025, the marketing landscape continues to evolve at a rapid pace. Staying ahead of emerging trends is crucial for businesses that want to remain competitive, engage audiences, and achieve meaningful results. Here are the top five marketing trends to...
Why Your Business Needs a Marketing Strategy (Not Just a Plan)
When it comes to growing your business, the words “strategy” and “plan” often get used interchangeably. While they may sound similar, they serve entirely different purposes. To achieve real results, your business needs both—a clear, well-thought-out marketing strategy...
Why You Need Strong Marketing Goals for 2025
Why You Need Strong Marketing Goals for 2025 The end of the year is here—can you believe it? With 2025 knocking at the door, it’s the perfect time to reflect, refocus, and refresh your marketing strategy. At The Marketing Baker, we know that a great strategy starts...
Revisit Your Marketing Strategy: A Simple Guide to Boost Your Business
It’s easy to get caught up in the day-to-day grind of running a business, but when was the last time you took a step back to review your marketing strategy? Regularly revisiting your marketing approach is key to staying competitive and hitting your business goals....
Simplifying the Complexities of Marketing: A Plain English Approach
Marketing can often feel like a daunting and complex task, especially in today's competitive landscape. As a professional looking to grow your business and establish yourself as a trusted authority in your industry, it's essential to have a clear understanding of...
How To Shine In Moments Of Truth With Your Clients
We all know the importance of moments of truth in our lives: they come in many shapes and sizes. There’s the moment of truth when you finally get to taste that extravagant cake you’ve spent the whole afternoon baking and decorating – is it any good? In marketing,...
How To Ask Your Clients For Reviews
Asking your customers for reviews can feel a bit awkward. You don’t want to annoy them or scare them off. You also don’t want to make them feel obligated to say something nice, but you don’t want them to say anything bad either. It’s all a bit uncomfortable, which is...
Outsourcing Your Marketing – Which Tasks Should You Choose?
Thinking about outsourcing your marketing but not sure where to start? Firstly – great decision. Marketing is vital to the success of your business, but even maintaining a basic strategy can take up a significant amount of time. Some marketing tasks are...
5 Top Marketing Tips For Small To Medium Businesses
Marketing your business can often feel like a daunting task. There are so many channels and strategies to learn about that it’s difficult to know where to begin! As a small to medium business, you understand the importance of marketing, but may not have the time,...
How Marketing Helps Business
Everyone knows that marketing is an essential ingredient for a successful business. But as you develop your marketing strategy and post on social media, have you ever stopped to consider exactly how marketing helps business? Instead of just going through the motions...