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LATEST POSTS
Revisit Your Marketing Strategy: A Simple Guide to Boost Your Business
It’s easy to get caught up in the day-to-day grind of running a business, but when was the last time you took a step back to review your marketing strategy? Regularly revisiting your marketing approach is key to staying competitive and hitting your business goals....
Simplifying the Complexities of Marketing: A Plain English Approach
Marketing can often feel like a daunting and complex task, especially in today's competitive landscape. As a professional looking to grow your business and establish yourself as a trusted authority in your industry, it's essential to have a clear understanding of...
Creating a Strong Brand Presence: Strategies for Making Your Business Irresistible
In today's competitive landscape, building a strong brand presence is crucial for businesses looking to attract and retain their ideal clients. As a professional in Auckland, New Zealand, you understand the challenges of effectively marketing your business in a...
How To Shine In Moments Of Truth With Your Clients
We all know the importance of moments of truth in our lives: they come in many shapes and sizes. There’s the moment of truth when you finally get to taste that extravagant cake you’ve spent the whole afternoon baking and decorating – is it any good? In marketing,...
How To Ask Your Clients For Reviews
Asking your customers for reviews can feel a bit awkward. You don’t want to annoy them or scare them off. You also don’t want to make them feel obligated to say something nice, but you don’t want them to say anything bad either. It’s all a bit uncomfortable, which is...
Outsourcing Your Marketing – Which Tasks Should You Choose?
Thinking about outsourcing your marketing but not sure where to start? Firstly – great decision. Marketing is vital to the success of your business, but even maintaining a basic strategy can take up a significant amount of time. Some marketing tasks are...
5 Top Marketing Tips For Small To Medium Businesses
Marketing your business can often feel like a daunting task. There are so many channels and strategies to learn about that it’s difficult to know where to begin! As a small to medium business, you understand the importance of marketing, but may not have the time,...
How Marketing Helps Business
Everyone knows that marketing is an essential ingredient for a successful business. But as you develop your marketing strategy and post on social media, have you ever stopped to consider exactly how marketing helps business? Instead of just going through the motions...
How Marketing Is Changing
Marketing is a different world these days. Just a few decades ago, it was enough to list your business in the Yellow Pages and do a letterbox pamphlet drop with some persuasive copy. Now, there are dozens of marketing platforms, and the big wide world is just a post...
Will Marketing Become Obsolete?
Marketing looks a whole lot different now than it did just a few generations ago. While Boomers and Gen Xers watched ads on TV and used the yellow pages to find businesses, Millennials and Gen Z are firmly in the digital age. But with the rapid evolution of technology...
Why Referral Partnerships Are An Essential Marketing Strategy
These days, we hear a lot about social media and email marketing. While these channels are essential parts of a good marketing strategy, they are not the only ways to achieve your marketing goals. There is another marketing strategy that is affordable, sustainable,...