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LATEST POSTS
Mapping the Customer Journey: A Visual Map To Your Next Sale (Step-By-Step)
Quick Summary: Key Takeaways What it is: A visual map of every interaction a customer has with your brand, from realising they have a problem to becoming a loyal fan. Why it matters: It identifies "friction points" - places where customers get frustrated and quit -...
7 Steps to Crafting a Winning Marketing Strategy for Your Business
A strong marketing strategy is the backbone of any successful business. It’s the roadmap that guides your marketing efforts, helping you reach the right audience, deliver your message effectively, and grow sustainably. If you’re ready to grow your business, here’s a...
Marketing Mistakes to Avoid: Why Shortcuts Can Hurt Your Brand
When it comes to growing a business in New Zealand, there are marketing mistakes to avoid especially shortcuts that seem tempting but can hurt your brand. But in the hustle to see fast results, many Kiwi business owners fall into the trap of shortcuts those quick...
Rise with Results: The Power of Content Marketing for NZ Businesses
In the competitive New Zealand business landscape, simply having a great product or service isn’t enough. To cut through the noise, build brand loyalty, and turn interest into income, you need content that connects. That’s where content marketing steps in -...
Is Your Marketing Budget Earning Its Keep?
You put money into marketing to grow your business - but is it actually working? With budgets tight and competition high, every dollar needs to deliver. Knowing your marketing return on investment (ROI) is the key to cutting through the noise and getting results that...
How to Identify Your Ideal Client and Attract More of Them
In the world of marketing, one size never fits all. To make your marketing efforts truly effective, you need to target the right audience. Identifying your ideal client isn’t just about defining demographics; it’s about understanding the unique needs, pain points, and...
Top 5 Marketing Trends to Watch in 2025
As we step into 2025, the marketing landscape continues to evolve at a rapid pace. Staying ahead of emerging trends is crucial for businesses that want to remain competitive, engage audiences, and achieve meaningful results. Here are the top five marketing trends to...
Why Your Business Needs a Marketing Strategy (Not Just a Plan)
When it comes to growing your business, the words “strategy” and “plan” often get used interchangeably. While they may sound similar, they serve entirely different purposes. To achieve real results, your business needs both—a clear, well-thought-out marketing strategy...
Why You Need Strong Marketing Goals for 2025
Why You Need Strong Marketing Goals for 2025 The end of the year is here—can you believe it? With 2025 knocking at the door, it’s the perfect time to reflect, refocus, and refresh your marketing strategy. At The Marketing Baker, we know that a great strategy starts...
Revisit Your Marketing Strategy: A Simple Guide to Boost Your Business
It’s easy to get caught up in the day-to-day grind of running a business, but when was the last time you took a step back to review your marketing strategy? Regularly revisiting your marketing approach is key to staying competitive and hitting your business goals....
Simplifying the Complexities of Marketing: A Plain English Approach
Marketing can often feel like a daunting and complex task, especially in today's competitive landscape. As a professional looking to grow your business and establish yourself as a trusted authority in your industry, it's essential to have a clear understanding of...