by Candice | Building your business, Delivering Value, Effective Marketing, Focus, January, Marketing Strategy
Just because everyone is doing “it”, should you do it too? Yep, it’s that age old question that haunts people who tend to follow the crowd. You probably heard some iteration of it when you were growing up and your parents were trying to save you from peer pressure! As...
by Candice | Building your business, Customer Experience, Customer Relationship Management, December, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy, Productivity, Website
Hands up if you are a perfectionist. Welcome to the club! Keep your hands up if you have ever felt paralysed by perfectionism to the point where you struggle to finish things. Don’t worry, you are not alone. In fact, I just spent ten minutes trying to craft the...
by Candice | Building your business, Customer Experience, Customer Relationship Management, Delivering Value, Effective Marketing
Do you make it a point to woo your clients? Not in a weird way of course. But, many people, including me, have compared marketing to dating. It takes time and patience to attract customers (potential partners), build their trust, and keep them interested before you...
by Candice | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Would you get your doctor to fix your car for you? Pretty sure the answer to that question would be no. Why? Well, quite simply, your doctor is not an expert in car repairs. He is, however, an expert in medical diagnostics. So, you should definitely go and see...
by Candice | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Let’s imagine you have developed a fantastic product or service that outperforms all the competitors by a long shot. This thing is amazing! It’s not just good, it is whizz-bang fantastic. Not to mention, the price is competitive, the quality is superior, and you know...
by Candice | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Unless it is your birthday, April is not usually a month that features that heavily in the calendar. Yes, it’s the start of the financial year and sometimes Easter falls within its weeks. But apart from that, it isn’t that notable. In fact, by the time April comes,...
