by Candice | Building your business, Customer Experience, Customer Relationship Management, Delivering Value, Effective Marketing
Do you make it a point to woo your clients? Not in a weird way of course. But, many people, including me, have compared marketing to dating. It takes time and patience to attract customers (potential partners), build their trust, and keep them interested before you...
by Irene Bennetts | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Would you get your doctor to fix your car for you? Pretty sure the answer to that question would be no. Why? Well, quite simply, your doctor is not an expert in car repairs. He is, however, an expert in medical diagnostics. So, you should definitely go and see...
by Candice | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Let’s imagine you have developed a fantastic product or service that outperforms all the competitors by a long shot. This thing is amazing! It’s not just good, it is whizz-bang fantastic. Not to mention, the price is competitive, the quality is superior, and you know...
by Candice | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Unless it is your birthday, April is not usually a month that features that heavily in the calendar. Yes, it’s the start of the financial year and sometimes Easter falls within its weeks. But apart from that, it isn’t that notable. In fact, by the time April comes,...
by Rachel Sawyer | Building your business, Customer Journey, Customer Relationship Management, Effective Marketing, Loyalty
Have you ever mixed all the ingredients for a cake, poured them into a baking pan, and then sat them on the counter hoping they would magically bake themselves? No? Then why would you ever invest time and money into setting up a business and then fail to do the...
by Candice | Affordable Marketing, Building your business, Effective Marketing, Marketing Plan, Marketing Strategy
– Guest blog by Irene Bennetts, from Admin Army – As small business owners, we’re continually finding ways to bootstrap our operations. Quite often this means we’re operating as ‘jack of all trades and masters of none’. The number 8 wire, can-do attitude...
