by Candice | Building Your Email List, Effective Marketing, Marketing Strategy
Haven’t embraced email marketing for your small business because you’re afraid of being annoying? This is a common worry, but one that is based on misinformation and misunderstanding. Done well, email marketing is a hugely powerful marketing channel – one that...
by Candice | Building your business, Building Your Email List, Effective Marketing, Marketing Plan, Marketing Strategy
Marketing your small business can often feel overwhelming. This is particularly if you are trying to wear dozens of other hats. It can be hard knowing where to start or what to focus on. Should you be emailing, posting on social media, sending smoke signals or carrier...
by Candice | Advertising, Affordable Marketing, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Effective Marketing, Marketing Plan, Marketing Strategy, Sales
Are you lucky enough to have mind readers for clients? No, I didn’t think so! Because they aren’t mind readers, you need to help them out by telling them what you expect them to do. The way to do this is to include a Call to Action in all of your communications. So...
by Candice | Building your business, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Delivering Value, Lead Magnets
Want to beat out your competition, have your pick of clients, and ensure repeat business? Then delivering value should be your main focus. By offering your new and existing clients great value, you can build your brand, and have a distinct point of difference from...
by Candice | Building your business, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Lead Magnets
Hook, freebie, ethical bribe, lead magnet… it is known by many things. Regardless of the name, the concept holds the key to growing you a sustainable, long term business. So What Is A Lead Magnet? A lead magnet is a very clever tool. You give something of value to a...
