by Candice | Advertising, Affordable Marketing, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Effective Marketing, Marketing Plan, Marketing Strategy, Sales
Are you lucky enough to have mind readers for clients? No, I didn’t think so! Because they aren’t mind readers, you need to help them out by telling them what you expect them to do. The way to do this is to include a Call to Action in all of your communications. So...
by Candice | Building your business, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Delivering Value, Lead Magnets
Want to beat out your competition, have your pick of clients, and ensure repeat business? Then delivering value should be your main focus. By offering your new and existing clients great value, you can build your brand, and have a distinct point of difference from...
by Candice | Building your business, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Lead Magnets
Hook, freebie, ethical bribe, lead magnet… it is known by many things. Regardless of the name, the concept holds the key to growing you a sustainable, long term business. So What Is A Lead Magnet? A lead magnet is a very clever tool. You give something of value to a...
