by Irene Bennetts | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Would you get your doctor to fix your car for you? Pretty sure the answer to that question would be no. Why? Well, quite simply, your doctor is not an expert in car repairs. He is, however, an expert in medical diagnostics. So, you should definitely go and see...
by Candice | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Let’s imagine you have developed a fantastic product or service that outperforms all the competitors by a long shot. This thing is amazing! It’s not just good, it is whizz-bang fantastic. Not to mention, the price is competitive, the quality is superior, and you know...
by Candice | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Unless it is your birthday, April is not usually a month that features that heavily in the calendar. Yes, it’s the start of the financial year and sometimes Easter falls within its weeks. But apart from that, it isn’t that notable. In fact, by the time April comes,...
by Candice | Building your business, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Delivering Value, Lead Magnets
Want to beat out your competition, have your pick of clients, and ensure repeat business? Then delivering value should be your main focus. By offering your new and existing clients great value, you can build your brand, and have a distinct point of difference from...
