by Candice | Delivering Value, Effective Marketing, Marketing Strategy, Mindset
Believe it or not, self-doubt is as much a part of entrepreneurial life as is inspiration and motivation. It seems hard to believe, doesn’t it? But, even the most wildly successful business people experience that nagging negative voice from time to time. But here’s...
by Candice | Delivering Value, Marketing Plan, Marketing Strategy, Planning
During a crisis, everyone’s priorities tend to change. What was important to people last year may not even feature in the top ten list this year – for individuals or businesses. But regardless of what’s going on in the world, some things remain the same. People still...
by Candice | Delivering Value, Effective Marketing, Ideal Client, Marketing Strategy
The recipe for marketing success isn’t always easy to find. That is because the most effective strategy will be different for every business. Finding the right tactics for your business and target audience takes research, planning, and a heck of a lot of fine tuning...
by Candice | Building your business, Communication, Customer Experience, Customer Relationship Management, Delivering Value, Effective Marketing, February, Focus, Loyalty, Marketing Plan, Marketing Strategy, Productivity, Sales
My primary school teacher once said something that has stuck with me for life: She said, “There are three kinds of people in this world: people who make it happen, people who watch what happens, and people who wonder what happened.” Although this quote is originally...
by Candice | Building your business, Delivering Value, Effective Marketing, Focus, January, Marketing Strategy
Just because everyone is doing “it”, should you do it too? Yep, it’s that age old question that haunts people who tend to follow the crowd. You probably heard some iteration of it when you were growing up and your parents were trying to save you from peer pressure! As...
by Candice | Building your business, Customer Experience, Customer Relationship Management, December, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy, Productivity, Website
Hands up if you are a perfectionist. Welcome to the club! Keep your hands up if you have ever felt paralysed by perfectionism to the point where you struggle to finish things. Don’t worry, you are not alone. In fact, I just spent ten minutes trying to craft the...
