Here, You'll find
Marketing Done DifferentlyYou may already be able to tell that we do things a little differently around here.
We are a strategic boutique marketing agency that does things differently. We are sure you’ll feel the difference.
About The Marketing Baker
Your Marketing Partner
For over a decade, The Marketing Baker has been the secret ingredient behind some of New Zealand’s most irresistible small and medium businesses. We’re a boutique agency with a big reputation for transforming talented business owners into sought-after brands, using strategic, intentional marketing that delivers real results.
We don’t do cookie-cutter. Every strategy is tailored, every campaign is crafted, and every client is treated like the only one in the room. If you’re ready to attract more of your dream clients and build a business you love, you’re in the right place.
A Little Bit About
The Marketing Baker Team
Candice Baker
Founder & Chief Strategist
With 20+ years’ marketing experience across global corporates and Kiwi success stories, Candice is the powerhouse behind The Marketing Baker. Since founding the agency in 2016, she’s helped hundreds of business owners stop being their industry’s best-kept secret and start getting noticed by the clients who matter most.
Known for her caring, straight-talking style, Candice is passionate about empowering business owners to step confidently into the spotlight. Her approach blends deep expertise with genuine empathy, because she knows what it’s like to juggle business, family, and the pursuit of something bigger.
When she’s not building brands, you’ll find Candice with her family (including her beloved sausage dogs, Frankie and Pepper), or championing the next generation of entrepreneurs.
Hannah Rose
Marketing Specialist
Bachelor of Commerce (Marketing Management)
Hannah is a digital marketing and content creation expert with 8+ years’ experience helping brands shine online.
She’s the go-to for boosting your digital presence, crafting content that clicks, and making sure your business gets seen by the right people.
Outside work, she’s usually at the beach or hanging out with her two dogs, Ned and Guinness.
Tammy Stafford
BUSINESS DEVELOPMENT
BPhil Honours in Marketing Management
I have a BPhil Honours in Marketing Management, and I’m passionate about blending creativity with strategy to create marketing that not only looks good but makes an impact.
I love uncovering what makes a brand unique, identifying growth opportunities, and finding smart, authentic ways to help businesses show up. For me, it’s all about really understanding the heart of a business and turning that into something memorable.
Outside of work, I’m usually outdoors somewhere or hunting down the next best cheesecake. Marketing is my passion – but cheesecake is definitely my weakness.
Mitch Grant
PAID ADS EXPERT
Bachelor of Microbiology, Google Ads & Meta Ads Certified
I’m a digital marketing strategist helping businesses grow through clever, data-driven advertising. I specialise in Meta Ads, Google Ads, LinkedIn Ads, and high-converting websites, the practical stuff that drives results.
I’ve worked with a wide range of industries including e-commerce, travel, home services, education, and high-ticket offers, delivering structured campaign strategies, strong creative, and clear reporting.
My approach is no-nonsense, jargon-free, and built for small to medium businesses who want marketing that’s smart, strategic, and grounded in ROI.
Robygienne Alburo
MARKETING ASSISTANT
Bachelor of Science in Business Administration Major in Business Economics
I’m Robygienne Alburo, the Marketing Assistant. My role is to ensure seamless operations and support the team in delivering exceptional marketing solutions. With a bachelor’s degree in Business Economics and over two years of hands-on experience in administration and community service —gained even during my college years—I bring a blend of academic knowledge and practical skills to the plate. I am passionate about empowering small and medium-sized businesses, recognising their pivotal role in driving economic prosperity, creating jobs, and contributing significantly to GDP.
Outside of work, I am committed to continuous learning and creativity. I invest my free time in language studies, exploring diverse cultures, writing, painting, and indulging in enriching books that broaden my perspectives.
Ashlyn Gouws (currently on Maternity Leave)
Marketing Specialist
Post Graduate Certificate in Digital Marketing
Bachelor of Commerce (Marketing Management, Industrial Psychology)
Bachelor of Arts (Communications), 1st and 2nd year
Gin lover | Marie Kondo-enthusiast | Snow globe collector
I’m a “KitchenAid Mixer” of marketing – I have an assortment of skills and have worked in different industries and with businesses of all sizes including premium skincare, international health and beauty brands, software-as-a-service (SAAS), boutique stationery, to name but a few. I believe that having such a broad experience across various industries has made me highly versatile and innovative.
My passion lies in storytelling, design, and building brands. The online environment is my playground!
When I’m not at my desk I’m out walking my Spaniel & Spoodle (truthfully, they’re walking me), playing a friendly game of tennis, or chasing after my fearless toddler on his scooter.
Ashlyn is currently on maternity leave after welcoming her second baby boy.
WHAT MAKES US
Different
We are not an agency, we are your marketing partner. We value ongoing relationships, with trust, transparency and results!
We are data-driven with regular reporting. We can see what works and the proof is in the pudding!
We are all about full transparency. You have full access to your analytics, accounts, and assets – because you own them. You will never be locked out or left in the cold. You own them, not us!
You can expect a high level of service. This means regular communications, access to the team that’s contactable for support, and regular reporting so you know exactly what’s going on.
We speak plain English – no jargon. Marketing mumbo-jumbo is a big no-no! You will not be bamboozled in a world where you don’t know what’s going on. We speak to you in clear, plain English!
Our Trusted Marketing Partnership
Signature Process
You Can Rely On
Our Service Promises
When we work together, sometimes things go without saying, however we find it’s better when we say them! We’re committed to being your partner in marketing in your business, and here’s some of the key things you can expect when working with The Marketing Baker.
Straight Forward Pricing
There are no hidden costs, everything is upfront and clear, no surprises!
Respect Always
You will always be treated with respect, as are any other stakeholders we deal with.
Skilled Professionals
You will have an experienced professional working on your business, we have a passion for what we do so we are committed to keeping our skills current.
Honesty & Authenticity
We commit to a real, honest and open advice and relationships with all our clients.
Passion
The fire for what we do is seen in everything we do. We love the stuff you hate, and we get excited by learning and changes in marketing.
Privacy
We show the greatest respect to your privacy in all matters, from your contact details through to the most sensitive information.
Partnership
We are part of your team, and you are part of ours and every team member matters in building businesses.
Relationship Matters
We genuinely care about you and our relationship with you is of the highest importance, we value our relationship with you and aim to support you and maintain this every step of the way.
Play Fair
We believe there is more than enough work for everyone, and we value fair competition from our industry peers, we know you have choices and respect your decisions around this. We will always represent The Marketing Baker brand fairly and accurately in a manner that reflects the high standard of our brand.
WE ARE PROUD TO BE DOING
GOOD IN THE WORLD TOGETHER
We Are A B1G1 Organisation
Every time you do business with The Marketing Baker, something great happens in the world as we are able to give to those in need. This could be from signing up to our newsletter to paying an invoice, every time something great happens, you make an impact in the world.
The Marketing Baker is proud to be a B1G1 Organisation.
B1G1 is the Buy1GIVE1 Giving Initiative. B1G1 helps businesses like ours give back in meaningful ways, by connecting us to hundreds of carefully screened high-impact projects from around the world. With B1G1, businesses can say “every time you do business with us, something great happens.” To find out more visit www.b1g1.com.
Kind Words
Freelancer PA
Alina Reed
“Candice was so attentive, a great listener and asked lots of questions in order to get a full picture of where we were at with our marketing. The documents we received were comprehensive and provided a great framework to work with. I highly recommend Candice’s services. She knows her marketing stuff!”
mentokc
Rich Bennetts
““Where to begin, I do not have a marketing bone in my body! It all seemed a bit like hard work, so I wasn’t sure where to start when it came to marketing. Candice has made a huge impact, on my business and on me personally – Candice is exceptionally knowledgeable and to be quite frank an amazing person. I like Candice’s style, I like the way she goes about marketing and the way that she shares her knowledge in an unobtrusive manner. She is very humble, very kind and exceptionally good at what she does. Candice is amazing and will do amazing things for your business. What’s stopping you?” “
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