Make Your Business Irresistible With
Effective Marketing Strategy and Implementation
Why choose us
Candice and The Marketing Baker make a stand to help purpose driven entrepreneurs by providing professional, valuable and effective marketing services so that they can build irresistible businesses that enriches their own lives and the clients they are here to serve; and together we build better businesses, better communities and a better world.
The Marketing Baker is a B1G1 Organisation, so every time you do business with us, you are helping the world become a better place.
How do you know what marketing works?
In your small business, you tend to try and juggle it all. The Marketing Baker is here to help you with marketing that suits your unique business, no matter which stage it is at.
We work together with you, to gain a thorough understanding of who your customers are, and where they are, to deliver the best marketing for your small business.
You might need help with a marketing strategy and figuring out what the right ingredients are for your marketing mix, or you may need help with the implementation of your marketing plan.
Whatever stage you are at, we can help you take your business to the next level.
The latest from The Marketing Baker
There are so many things to think about when you are rebranding a company or business. How do you know that you haven’t missed something really important? Well, you follow my rebranding checklist, that’s how... Rebranding a Company Or Business Checklist... This is...read more
When you rebrand, you are choosing to align your business with your vision, what the market needs, or what you want your business to be. Therefore, it is actually the perfect time to reassess your business plan, marketing strategies and overall plan. After all, your...read more
Yay! You are rebranding, how exciting. But… uh-oh… stumbling block… what is the perfect business name? There can be a lot of pressure to come up with the perfect business name, I mean, it is what your business is going to be known for right? How do you go about...read more
Do you look at the business you have built and wonder if it is truly you any more? Maybe you cringe every time you tell someone your business name, or hand out your business card. If this sounds like you, rebranding might be on the cards. Some people hear the term...read more
When was the last time you entered a public place that was device free? I am picking it was a very (emphasis on the VERY) long time ago. Devices dominate our lives, they are ever present. Let me ask you, could you live without your smartphone or tablet? I didn't think...read more
Did you know that I can give you all the marketing advice in the world, but if you choose not to take action, then the advice becomes useless. The best marketing tactics in the world will never work if you don’t actually implement them. These are the biggest mistakes...read more
Are you lucky enough to have mind readers for clients? No, I didn’t think so! Because they aren’t mind readers, you need to help them out by telling them what you expect them to do. The way to do this is to include a Call to Action in all of your communications. So...read more
Oh my gosh, marketing is so expensive! I hear people say this all the time when we discuss how they are promoting their business. But marketing does not have to be a massive cost. If you only have a piggy bank of coins to spend, then you can still market your business...read more
We have all had those promotional opportunities presented to us – whether it be by a sales person of a newspaper/magazine, a joint promotion offer, or anything in between. They come packaged as “great opportunities” but beware, it is probably time to dig a little...read more
Do you think sleazy salespeople died out in the 80s when certain used-car-salesmen retired? You would be wrong! Alright, so they don’t wear loud shirts, or have creepy moustaches (that we know of), and they don’t strut the floor of a car sales yard any more. But...read more