by Candice | Effective Marketing, Marketing Plan, Marketing Strategy
If I asked you to write down a list of your marketing tasks right now, I bet you would be able to rattle off at least 20 off the top of your head. From emailing your subscribers and posting on various social media platforms to writing and promoting blog posts – it is...
by Candice | Delivering Value, Marketing Plan, Marketing Strategy, Planning
During a crisis, everyone’s priorities tend to change. What was important to people last year may not even feature in the top ten list this year – for individuals or businesses. But regardless of what’s going on in the world, some things remain the same. People still...
by Candice | Marketing Plan, Marketing Strategy, Planning
Every significant undertaking starts with a strategy and requires a plan. That’s everything from baking the perfect loaf of sourdough bread to marketing your business. Granted, one is slightly more complex than the other (have you ever actually tried making sourdough...
by Candice | Building your business, Communication, Customer Experience, Customer Relationship Management, Delivering Value, Effective Marketing, February, Focus, Loyalty, Marketing Plan, Marketing Strategy, Productivity, Sales
My primary school teacher once said something that has stuck with me for life: She said, “There are three kinds of people in this world: people who make it happen, people who watch what happens, and people who wonder what happened.” Although this quote is originally...
by Candice | Building your business, Customer Experience, Customer Relationship Management, December, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy, Productivity, Website
Hands up if you are a perfectionist. Welcome to the club! Keep your hands up if you have ever felt paralysed by perfectionism to the point where you struggle to finish things. Don’t worry, you are not alone. In fact, I just spent ten minutes trying to craft the...
by Candice | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Would you get your doctor to fix your car for you? Pretty sure the answer to that question would be no. Why? Well, quite simply, your doctor is not an expert in car repairs. He is, however, an expert in medical diagnostics. So, you should definitely go and see...
