by Irene Bennetts | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Would you get your doctor to fix your car for you? Pretty sure the answer to that question would be no. Why? Well, quite simply, your doctor is not an expert in car repairs. He is, however, an expert in medical diagnostics. So, you should definitely go and see...
by Candice | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Let’s imagine you have developed a fantastic product or service that outperforms all the competitors by a long shot. This thing is amazing! It’s not just good, it is whizz-bang fantastic. Not to mention, the price is competitive, the quality is superior, and you know...
by Candice | Building your business, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy
Unless it is your birthday, April is not usually a month that features that heavily in the calendar. Yes, it’s the start of the financial year and sometimes Easter falls within its weeks. But apart from that, it isn’t that notable. In fact, by the time April comes,...
by Candice | Affordable Marketing, Building your business, Effective Marketing, Marketing Plan, Marketing Strategy
– Guest blog by Irene Bennetts, from Admin Army – As small business owners, we’re continually finding ways to bootstrap our operations. Quite often this means we’re operating as ‘jack of all trades and masters of none’. The number 8 wire, can-do attitude...
by Candice | Advertising, Affordable Marketing, Building your business, Effective Marketing, Focus, Marketing Plan, Marketing Strategy, Productivity, Sales
Did you know that I can give you all the marketing advice in the world, but if you choose not to take action, then the advice becomes useless. The best marketing tactics in the world will never work if you don’t actually implement them. These are the biggest mistakes...
by Candice | Advertising, Affordable Marketing, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Effective Marketing, Marketing Plan, Marketing Strategy, Sales
Are you lucky enough to have mind readers for clients? No, I didn’t think so! Because they aren’t mind readers, you need to help them out by telling them what you expect them to do. The way to do this is to include a Call to Action in all of your communications. So...
