by Candice | Affordable Marketing, Building your business, Effective Marketing, Marketing Plan, Marketing Strategy
– Guest blog by Irene Bennetts, from Admin Army – As small business owners, we’re continually finding ways to bootstrap our operations. Quite often this means we’re operating as ‘jack of all trades and masters of none’. The number 8 wire, can-do attitude...
by Candice | Advertising, Affordable Marketing, Building your business, Effective Marketing, Focus, Marketing Plan, Marketing Strategy, Productivity, Sales
Did you know that I can give you all the marketing advice in the world, but if you choose not to take action, then the advice becomes useless. The best marketing tactics in the world will never work if you don’t actually implement them. These are the biggest mistakes...
by Candice | Advertising, Affordable Marketing, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Effective Marketing, Marketing Plan, Marketing Strategy, Sales
Are you lucky enough to have mind readers for clients? No, I didn’t think so! Because they aren’t mind readers, you need to help them out by telling them what you expect them to do. The way to do this is to include a Call to Action in all of your communications. So...
by Candice | Advertising, Affordable Marketing, Building your business, Effective Marketing, Marketing Plan, Marketing Strategy
Oh my gosh, marketing is so expensive! I hear people say this all the time when we discuss how they are promoting their business. But marketing does not have to be a massive cost. If you only have a piggy bank of coins to spend, then you can still market your business...
by Candice | Advertising, Building your business, Ideal Client, Marketing Plan, Marketing Strategy, Target Market
We have all had those promotional opportunities presented to us – whether it be by a sales person of a newspaper/magazine, a joint promotion offer, or anything in between. They come packaged as “great opportunities” but beware, it is probably time to dig a little...
by Candice | Branding, Building your business, Customer Journey, Marketing Plan, Marketing Strategy, Planning
When you think of marketing for your business, what springs to mind? Is it the promotions in your store? Is it that Facebook Ad that you tried? Or, that networking event that you attended? Marketing is all of those things, but it is also far more than that. You are...
