Thinking about outsourcing your marketing but not sure where to start?
Firstly – great decision.
Marketing is vital to the success of your business, but even maintaining a basic strategy can take up a significant amount of time.
Some marketing tasks are straightforward but time-consuming, while others require specialist knowledge. Whichever tasks you choose to outsource, the most important thing is that you get to focus on your core work without sacrificing on building your brand and reaching your audience.
If you want to save time and money by outsourcing your marketing, here are some of the best tasks to start with.
Outsourcing Your Marketing – Which Tasks Should You Choose?
Blogs And Content Creation
Producing regular content for your social pages and website is an important part of any marketing strategy. It keeps your brand relevant, boosts your authority, and keeps you front of mind for your audience. Best of all, search engines and social algorithms love regular, fresh content!
But finding the time to consistently source, research, write, edit, and post content doesn’t leave much time for other essential business tasks.
The right content creator will take the time to understand your brand voice and your audience, and can batch produce blogs, captions, case studies, and even copy for your website.
With such a high ROI, email marketing is essential for any business. But it’s not something that should be done half-heartedly or inconsistently. Even a simple monthly newsletter needs to be on-brand and offer value to your audience.
On top of producing that newsletter, there are plenty of email marketing tasks that need attention to help you maximise this channel. Consider outsourcing tasks like updating and maintaining your email list, writing your newsletter, monitoring engagement, and designing email campaigns.
Need to maintain an active presence on social media but don’t have time to do a weekly post? If you’re considering outsourcing your marketing, this is one of the first tasks you can cross off your list.
Just how much of your social media management you outsource is up to you. You can find someone to write captions or completely design each post, images and all. For the next level up, hire someone to engage with your audience by replying to comments and messages.
Don’t forget to pay attention to your metrics, too! Understanding what’s working and what’s not is an essential part of your digital marketing strategy, so if you don’t have time to track and analyse, go ahead and outsource that, too.
Website Design And Updates
Can you build and design your own website with zero experience? By all means, you can! But I can almost guarantee it’ll take you 20 times as long as a pro to produce something half as good. You’ll also be tearing your hair out on a regular basis.
Save yourself time and stress by outsourcing web design to a professional. They’ll ensure it’s fast, effective, and pretty to look at.
Once the site is done, it’s also a smart idea to outsource any maintenance tasks, such as updating site components, identifying and fixing dead links and errors, backing up your data, and keeping everything safe and secure.
Don’t have time to fiddle around with Canva just to produce a rather uninspiring infographic or PDF? Who does!? While it can be fun to play around with design, if you’re not properly trained (or gifted with natural skill), you’re wasting your time and money.
Did you know that Twitter posts with images have a 313% higher engagement rate than those without? Images really do matter, so make sure you get them right.
Content marketing can be effective on its own, but PPC (pay per click) marketing still plays a vital role in any digital marketing strategy.
Each platform works a bit differently, and it can take a while to get your head around the mechanics of it all – not to mention analysing and tweaking your ads to get the best ROI. Outsourcing your marketing tasks to someone experienced in digital ads can save you a lot of headaches.
Search Engine Optimisation
Search engine optimisation may seem straightforward, but it’s actually a highly specialised field. Getting it right requires a lot of inside knowledge and a whole lot of research.
Optimising your website can be complex: it’s not just about keywords (although they are vital). It’s also about the layout and functionality of your site, including on-site and off-site optimisation.
And just to make it more confusing, SEO rules and algorithms change frequently. Make your life easier (and your website more effective) by outsourcing your marketing SEO tasks, such as keyword research, competitive analysis, and link building.
Need Help Outsourcing Your Marketing Tasks?
Outsourcing can feel scary if you’re used to managing every little task in your business on your own, including all your marketing tasks. But when you outsource your marketing tasks to the right person, you’ll kick yourself for not having done it sooner.
Time is precious in business, and you need to focus your energy where it matters most. I can help you reclaim your time by taking on some of your key marketing tasks. Contact me today to find out more.