by Candice | Branding, Presentation
Your brand is so much more than the products or services that you sell. Instead it is your core purpose and what you stand for. In short, your values. Over the years some things might change – your products, your colour scheme, or your marketing approach. But...
by Candice | Branding, Presentation
So, tell me about your personality… are you fun, are you reliable, are you always on time? These are all great traits for people, but they can also be great personality traits for your business. Yes, that’s right. Your business can have a personality all of its...
by Candice | Branding, Presentation
With new businesses popping up every day and competing in the online space, it can be difficult to make your business stand out in the crowd. So you have to be clever about your marketing and think about the one thing that sets you apart more than anything else. It’s...
by Candice | Branding, Presentation
When you see a Briscoes advertisement, do they begin with a yellow logo, then change to pink, then to rainbow coloured? No, they don’t. And do you know why? Brand consistency!Brand consistency is a vital part of building a professional and trusting relationship with...
by Candice | About The Marketing Baker, Branding, Building your business, Customer Experience, Customer Journey, Dreams, Ideal Client
There are so many things to think about when you are rebranding a company or business. How do you know that you haven’t missed something really important? Well, you follow my rebranding checklist, that’s how… Rebranding a Company Or Business Checklist…...
by Candice | About The Marketing Baker, Branding, Building your business, Customer Experience, Customer Journey, Dreams, Ideal Client
When you rebrand, you are choosing to align your business with your vision, what the market needs, or what you want your business to be. Therefore, it is actually the perfect time to reassess your business plan, marketing strategies and overall plan. After all, your...
