by Candice | About The Marketing Baker, Branding, Building your business, Customer Experience, Customer Journey, Dreams, Ideal Client
There are so many things to think about when you are rebranding a company or business. How do you know that you haven’t missed something really important? Well, you follow my rebranding checklist, that’s how… Rebranding a Company Or Business Checklist…...
by Candice | About The Marketing Baker, Branding, Building your business, Customer Experience, Customer Journey, Dreams, Ideal Client
When you rebrand, you are choosing to align your business with your vision, what the market needs, or what you want your business to be. Therefore, it is actually the perfect time to reassess your business plan, marketing strategies and overall plan. After all, your...
by Candice | About The Marketing Baker, Branding, Building your business, Customer Experience, Customer Journey, Dreams, Ideal Client
Yay! You are rebranding, how exciting. But… uh-oh… stumbling block… what is the perfect business name? There can be a lot of pressure to come up with the perfect business name, I mean, it is what your business is going to be known for right? How do you go about...
by Candice | About The Marketing Baker, Branding, Building your business, Customer Experience, Customer Journey, Dreams, Ideal Client
Do you look at the business you have built and wonder if it is truly you any more? Maybe you cringe every time you tell someone your business name, or hand out your business card. If this sounds like you, rebranding might be on the cards. Some people hear the term...
by Candice | Branding, Building your business, Customer Experience, Customer Journey, Customer Relationship Management, Ideal Client, Loyalty, Target Market
You can see those sleazeballs a mile off. The ones that catch your eye and you instantly want to go and hide in the bathroom. Those smarmy guys twitching their peck muscles and giving you the glad eye. Those women that sashay past, waggling their butts because they...
by Candice | Branding, Building your business, Customer Journey, Images
When you see a Briscoes advertisement, do they begin with a yellow logo, then change to pink, then to rainbow coloured? No, they don’t. And do you know why? Brand consistency! Brand consistency is a vital part of building a professional and trusting relationship with...
