by Candice | Building your business, Communication, Customer Experience, Customer Journey, Customer Relationship Management, February, Focus, Loyalty, Marketing Strategy
It wasn’t so long ago that salespeople were considered dodgy, annoying, and even a little bit sleazy. That was for good reason. Traditionally, selling has been about doing whatever it takes to close the deal, make the sale, take the money and run. The internet...
by Candice | Building your business, Customer Journey, Customer Relationship Management, Effective Marketing, Loyalty
Have you ever mixed all the ingredients for a cake, poured them into a baking pan, and then sat them on the counter hoping they would magically bake themselves? No? Then why would you ever invest time and money into setting up a business and then fail to do the...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management, Loyalty
Did you know that it costs five times more to bring on a new client than it does to retain a current one? That’s a lot of money you could be wasting! Plus, you don’t have to constantly prove yourself with an existing client like you do with a new one. Your...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management
As a business owner you are going to make mistakes. It kind of comes with the territory. But it is how you use those mistakes that is the important part. Mistakes are a fantastic learning tool. Now I know that no one wants to think about learning when you are knee...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management
What kind of impression do you want to make on your clients? Certainly not a bad one! If you want to make the right impression then it is all about the customer experience you provide. It will set you apart from your competitors and be the thing that keeps your...
by Candice | About The Marketing Baker, Branding, Building your business, Customer Experience, Customer Journey, Dreams, Ideal Client
There are so many things to think about when you are rebranding a company or business. How do you know that you haven’t missed something really important? Well, you follow my rebranding checklist, that’s how… Rebranding a Company Or Business Checklist…...
