The Marketing Baker
  • Home
  • About
    • Testimonials
    • Links We Love
  • Services
    • Marketing Strategy
    • Planner
    • Workshops & Courses
    • Tools & Ideas
    • Book
  • Planner
    • Become an Affiliate
  • Blog
  • Contact
Select Page
Closing The Sale vs Starting A Relationship

Closing The Sale vs Starting A Relationship

by Candice | Building your business, Communication, Customer Experience, Customer Journey, Customer Relationship Management, February, Focus, Loyalty, Marketing Strategy

It wasn’t so long ago that salespeople were considered dodgy, annoying, and even a little bit sleazy. That was for good reason. Traditionally, selling has been about doing whatever it takes to close the deal, make the sale, take the money and run. The internet...
What Are You Costing Your Business By Not Doing Your Marketing?

What Are You Costing Your Business By Not Doing Your Marketing?

by Candice | Building your business, Customer Journey, Customer Relationship Management, Effective Marketing, Loyalty

Have you ever mixed all the ingredients for a cake, poured them into a baking pan, and then sat them on the counter hoping they would magically bake themselves? No? Then why would you ever invest time and money into setting up a business and then fail to do the...
Why You Shouldn’t Forget About Your Current Clients

Why You Shouldn’t Forget About Your Current Clients

by Candice | Customer Experience, Customer Journey, Customer Relationship Management, Loyalty

Did you know that it costs five times more to bring on a new client than it does to retain a current one? That’s a lot of money you could be wasting! Plus, you don’t have to constantly prove yourself with an existing client like you do with a new one. Your...
Nothing Is A Failure Unless You Don’t Learn From Your Mistakes

Nothing Is A Failure Unless You Don’t Learn From Your Mistakes

by Candice | Customer Experience, Customer Journey, Customer Relationship Management

As a business owner you are going to make mistakes. It kind of comes with the territory. But it is how you use those mistakes that is the important part. Mistakes are a fantastic learning tool. Now I know that no one wants to think about learning when you are knee...
Why You Need To Map Out Your Customer Experience Journey

Why You Need To Map Out Your Customer Experience Journey

by Candice | Customer Experience, Customer Journey, Customer Relationship Management

What kind of impression do you want to make on your clients? Certainly not a bad one! If you want to make the right impression then it is all about the customer experience you provide. It will set you apart from your competitors and be the thing that keeps your...
Rebranding: What’s Involved When Rebranding A Company or Business?

Rebranding: What’s Involved When Rebranding A Company or Business?

by Candice | About The Marketing Baker, Branding, Building your business, Customer Experience, Customer Journey, Dreams, Ideal Client

There are so many things to think about when you are rebranding a company or business. How do you know that you haven’t missed something really important? Well, you follow my rebranding checklist, that’s how… Rebranding a Company Or Business Checklist…...
« Older Entries

Cart

  • Facebook
  • Twitter
  • RSS
Website by The Marketing Baker | © Copyright 2021 | All Rights Reserved | Terms of Service