Are you one of those people who get enthusiastic about trying new things, but take on too much and end up feeling overwhelmed, finding yourself back at square one?
When it comes to creating a marketing strategy for your business, it’s tempting to want to jump in and try all the things at once. But most business owners have limited time to devote to marketing efforts. They end up scattering all that precious time and energy, failing to get results.
Inconsistency is the biggest threat to a successful marketing campaign, so it’s vital to focus your enthusiasm on actions that you can sustain for the long haul.
That means tackling one thing at a time, then adding more as your confidence grows.
Let’s talk about how you can create a sustainable marketing strategy one step at a time.
How To Sustain A Successful Marketing Strategy
Good Marketing Takes Time And Consistency
When you are trying to build any kind of skillset, the best approach is to start small. You wouldn’t expect to be able to run a marathon if you can’t jog 100 metres without stopping to lean on a fence, right?
Instead, you’d set yourself manageable goals and increase them incrementally as your ability, energy, and time allows.
Like a marathon, marketing is a long game – not a sprint. Take your time, and don’t think you have to do everything and be everywhere immediately.
When you’re trying to get your brand noticed and remembered, consistency is key. It’s better to post once or twice a week on Instagram than post every day for two weeks, run out of time or ideas, and disappear offline again.
How To Make Your Marketing Strategy Sustainable
The best way to battle the overwhelm of marketing your business is to be patient and follow the old “crawl, walk, run” strategy.
Babies don’t go straight from lying on the ground to sprinting around the house on two feet! Crawling comes first. This builds the muscles and coordination needed to sit, then stand. Walking then gives those little bodies more time to master all the efforts needed to head off into the big wide world confidently!
By developing your marketing strategy slowly, you get the time you need to master each stage before moving onto the next.
Here are some tips to help you create a manageable, successful marketing strategy for your business:
Pick one thing
As tempting as it is to do all the things, don’t take on too much at once. Choose one marketing platform or activity to hone in on, and focus exclusively on that. Once you have mastered that one thing, then you can expand your efforts further if you need or want to.
Choose activities you enjoy
You are far more likely to be consistent when doing things you’re good at or interested in.
Love writing? Start creating blog content.
Enjoy making fun videos? Become an Instagram Reels master.
Get a kick out of chatting with people? Start a podcast.
The more interested you are in what you’re doing, the more effortless it will be to keep it going. So, pick a marketing strategy that aligns with your areas of interest.
Focus on the long-game
Remember that it can take time for your marketing efforts to reveal results. Don’t give up too soon, and don’t look for quick fixes. Stick to your game plan, be consistent and patient, and give your marketing strategy time to work.
Be selective
Don’t jump on every marketing channel or platform just because everyone else is or because it’s the “new big thing.” Before adding anything new to your marketing strategy, ask yourself if it will really add value to your existing efforts.
Take it back to basics: what platforms are your ideal customers using, and what medium/s best suits your brand personality?
Create a schedule
Don’t assume you’ll find time for your marketing strategy in between other jobs or on days off. It’s vital to create a realistic schedule in your calendar and plan your marketing tasks throughout the week or month.
Plan your content ahead of time, and make use of the various tools on offer that can help you schedule and post automatically.
Marketing doesn’t have to be hard! If you are struggling to work out how to set the right marketing goals, where to invest your energies or how to pull the right strategy together, then reach out to me today. Coming up with the perfect recipe to create killer marketing is my speciality!
Book a time to speak with me now and take your first step towards getting your marketing nailed! Here’s the link to book a convenient time to chat: Book a meeting now.