by Candice | Advertising, Affordable Marketing, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Effective Marketing, Marketing Plan, Marketing Strategy, Sales
Are you lucky enough to have mind readers for clients? No, I didn’t think so! Because they aren’t mind readers, you need to help them out by telling them what you expect them to do. The way to do this is to include a Call to Action in all of your communications. So...
by Candice | Building your business, Customer Experience, Customer Journey, Customer Relationship Management, Lead Magnets, Sales
Do you think sleazy salespeople died out in the 80s when certain used-car-salesmen retired? You would be wrong! Alright, so they don’t wear loud shirts, or have creepy moustaches (that we know of), and they don’t strut the floor of a car sales yard any more. But...
by Candice | Building your business, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Delivering Value, Lead Magnets
Want to beat out your competition, have your pick of clients, and ensure repeat business? Then delivering value should be your main focus. By offering your new and existing clients great value, you can build your brand, and have a distinct point of difference from...
by Candice | Building your business, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Lead Magnets
Hook, freebie, ethical bribe, lead magnet… it is known by many things. Regardless of the name, the concept holds the key to growing you a sustainable, long term business. So What Is A Lead Magnet? A lead magnet is a very clever tool. You give something of value to a...
by Candice | Branding, Building your business, Customer Experience, Customer Journey, Customer Relationship Management, Ideal Client, Loyalty, Target Market
You can see those sleazeballs a mile off. The ones that catch your eye and you instantly want to go and hide in the bathroom. Those smarmy guys twitching their peck muscles and giving you the glad eye. Those women that sashay past, waggling their butts because they...
by Candice | Building your business, Customer Experience, Customer Journey, Customer Relationship Management, Loyalty
You might have started your business to fulfill a dream, but now you have your clients to consider too. Let’s be real here, without your clients, you wouldn’t have a business. It might sound crazy to say that you didn’t go into business for you, as if you didn’t start...
