by Candice | Building your business, Customer Experience, Customer Relationship Management, December, Delivering Value, Effective Marketing, Marketing Plan, Marketing Strategy, Productivity, Website
Hands up if you are a perfectionist. Welcome to the club! Keep your hands up if you have ever felt paralysed by perfectionism to the point where you struggle to finish things. Don’t worry, you are not alone. In fact, I just spent ten minutes trying to craft the...
by Candice | Building your business, Customer Experience, Customer Relationship Management, Delivering Value, Effective Marketing
Do you make it a point to woo your clients? Not in a weird way of course. But, many people, including me, have compared marketing to dating. It takes time and patience to attract customers (potential partners), build their trust, and keep them interested before you...
by Candice | Communication, Customer Relationship Management, Ideal Client, Uncategorized
Customers are your bread and butter. They are the reason you do what you do and are the key to your success. So obviously, you want as many as possible. Surely, any customer is a good customer and you should bend over backwards trying to keep every single one happy…...
by Candice | Building your business, Customer Journey, Customer Relationship Management, Effective Marketing, Loyalty
Have you ever mixed all the ingredients for a cake, poured them into a baking pan, and then sat them on the counter hoping they would magically bake themselves? No? Then why would you ever invest time and money into setting up a business and then fail to do the...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management, Loyalty
Did you know that it costs five times more to bring on a new client than it does to retain a current one? That’s a lot of money you could be wasting! Plus, you don’t have to constantly prove yourself with an existing client like you do with a new one. Your...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management
As a business owner you are going to make mistakes. It kind of comes with the territory. But it is how you use those mistakes that is the important part. Mistakes are a fantastic learning tool. Now I know that no one wants to think about learning when you are knee...
