by Rachel Sawyer | Building your business, Customer Journey, Customer Relationship Management, Effective Marketing, Loyalty
Have you ever mixed all the ingredients for a cake, poured them into a baking pan, and then sat them on the counter hoping they would magically bake themselves? No? Then why would you ever invest time and money into setting up a business and then fail to do the...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management, Loyalty
Did you know that it costs five times more to bring on a new client than it does to retain a current one? That’s a lot of money you could be wasting! Plus, you don’t have to constantly prove yourself with an existing client like you do with a new one. Your...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management
As a business owner you are going to make mistakes. It kind of comes with the territory. But it is how you use those mistakes that is the important part. Mistakes are a fantastic learning tool. Now I know that no one wants to think about learning when you are knee...
by Candice | Customer Experience, Customer Journey, Customer Relationship Management
What kind of impression do you want to make on your clients? Certainly not a bad one! If you want to make the right impression then it is all about the customer experience you provide. It will set you apart from your competitors and be the thing that keeps your...
by Candice | Advertising, Affordable Marketing, Building Your Email List, Customer Experience, Customer Journey, Customer Relationship Management, Effective Marketing, Marketing Plan, Marketing Strategy, Sales
Are you lucky enough to have mind readers for clients? No, I didn’t think so! Because they aren’t mind readers, you need to help them out by telling them what you expect them to do. The way to do this is to include a Call to Action in all of your communications. So...
by Candice | Building your business, Customer Experience, Customer Journey, Customer Relationship Management, Lead Magnets, Sales
Do you think sleazy salespeople died out in the 80s when certain used-car-salesmen retired? You would be wrong! Alright, so they don’t wear loud shirts, or have creepy moustaches (that we know of), and they don’t strut the floor of a car sales yard any more. But...
