by Candice | Building your business, Communication, Customer Experience, Customer Journey, Customer Relationship Management, February, Focus, Loyalty, Marketing Strategy
It wasn’t so long ago that salespeople were considered dodgy, annoying, and even a little bit sleazy. That was for good reason. Traditionally, selling has been about doing whatever it takes to close the deal, make the sale, take the money and run. The internet...
by Candice | Building your business, Communication, Customer Experience, Customer Relationship Management, Delivering Value, Effective Marketing, February, Focus, Loyalty, Marketing Plan, Marketing Strategy, Productivity, Sales
My primary school teacher once said something that has stuck with me for life: She said, “There are three kinds of people in this world: people who make it happen, people who watch what happens, and people who wonder what happened.” Although this quote is originally...
by Candice | Communication, Customer Relationship Management, Ideal Client, Uncategorized
Customers are your bread and butter. They are the reason you do what you do and are the key to your success. So obviously, you want as many as possible. Surely, any customer is a good customer and you should bend over backwards trying to keep every single one happy…...
by Candice | Communication
What makes a good conversation? Sure, witty banter, interesting topics, and an animated conversation partner help. But the key part of a conversation is being heard. There is nothing worse than having a conversation with someone and you can tell that they are just...
by Candice | Communication
Sales! Many small business owners will run in fear from the word. But did you know that half of the sales battle can be won by simply educating your audience on what you do and how you can help them? You really can’t sell a secret. So instead of focusing on the...
by Candice | Communication
From Guest expert: Gemma Knight, from Gemma Knight Writes Does the thought of email marketing overwhelm you? You know email sequences are important, you know you should be emailing your list something, but what on earth should you be sending them? Newsletters, emails...
