Do you make it a point to woo your clients?
Not in a weird way of course. But, many people, including me, have compared marketing to dating.
It takes time and patience to attract customers (potential partners), build their trust, and keep them interested before you gain their loyalty.
Like dating, successful marketing is really all about the long game. No matter how amazing that first date is, if you want long-term success, you will need to follow it up by being visible, present and consistent.
It’s easy to make a grand gesture now and then. But the true winners are those who keep showing up in meaningful ways for their clients and customers.
Let’s talk about some of the best ways to show up in your business.
In the literal sense, showing up means getting your brand in front of people. It takes time for consumers to form a bond with your business. The only way that happens is by having a consistent brand message, branding guidelines, and being reliable in your marketing habits.
Post regularly on social media, keep those email newsletters coming on schedule, find out where your ideal customers are hanging out, and show up there.
Networking is a key part of being visible. So make sure you make time to get out there and network both in person and online.
You want to ensure that you are available to your clients when they need you. Yet, make sure you set realistic expectations for when that availability applies (hint… not at 11pm on a Sunday night!).
Retaining loyal customers is more cost-effective than acquiring new ones. And the best way to keep people coming back is to have exceptional customer service throughout the buying cycle.
Respond to enquiries promptly, interact consistently with comments and messages on all your social channels, and make sure your customers can rely on you to show up for them when they need you.
Woody Allen is quoted as saying that 80 percent of success is showing up. This doesn’t mean simply getting to your desk, putting your feet up and expecting magic to happen. It’s about being committed to doing the work, even if you don’t feel like it.
Managing a business can be stressful, exhausting, and draining. But the difference between success and failure is your willingness to show up and put the work in even when it all feels too hard.
At times, it seems success is about being in the right place at the right time. To grab opportunities, you need to put yourself in a position to identify them. This might mean attending conferences or workshops, networking, or being active in your community.
Make sure you are present for your customers too. Are you listening to their problems and needs and creating a solution?
Showing up can also refer to being there for people in a meaningful way. Is your business in a position to help those in need or support your community? Not only is philanthropy much needed in the world, but it also makes you visible among potential customers and clients, creating goodwill and positivity for your brand.
Remember that your customers are coming to you because they need something. If you are not showing up to provide them with it, they are likely to move on to find someone who can. Create a business where it is easy for you to show up consistently, and you will find yourself winning.
You should factor showing up on a regular basis into your marketing strategy. Consistent contact and visbility create memorability and sales. If you are stuck on what that marketing strategy should look like, then get in touch with me here at The Marketing Baker.