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LATEST POSTS
Will Marketing Become Obsolete?
Marketing looks a whole lot different now than it did just a few generations ago. While Boomers and Gen Xers watched ads on TV and used the yellow pages to find businesses, Millennials and Gen Z are firmly in the digital age. But with the rapid evolution of technology...
Why Referral Partnerships Are An Essential Marketing Strategy
These days, we hear a lot about social media and email marketing. While these channels are essential parts of a good marketing strategy, they are not the only ways to achieve your marketing goals. There is another marketing strategy that is affordable, sustainable,...
How Do Marketing And Sales Work Together?
Which is more important, sales or marketing? Should you focus your energy more on marketing your business, or invest your time and money into making sales? This conundrum has been around as long as the old “chicken or the egg” question, and the answer can be just as...
Best Tips For An Effective Marketing Plan
If I asked you to write down a list of your marketing tasks right now, I bet you would be able to rattle off at least 20 off the top of your head. From emailing your subscribers and posting on various social media platforms to writing and promoting blog posts – it is...
Why You Shouldn’t Let Self-Doubt Derail Your Marketing
Believe it or not, self-doubt is as much a part of entrepreneurial life as is inspiration and motivation. It seems hard to believe, doesn’t it? But, even the most wildly successful business people experience that nagging negative voice from time to time. But here’s...
How To Handle Marketing During a Crisis
During a crisis, everyone’s priorities tend to change. What was important to people last year may not even feature in the top ten list this year – for individuals or businesses. But regardless of what’s going on in the world, some things remain the same. People still...
The Difference Between Marketing Strategy And Planning
Every significant undertaking starts with a strategy and requires a plan. That’s everything from baking the perfect loaf of sourdough bread to marketing your business. Granted, one is slightly more complex than the other (have you ever actually tried making sourdough...
How To Overcome Your Marketing Blocks
Are you the ball and chain that's holding yourself back when it comes to marketing your business? Be honest with yourself. So many people get tongue-tied and hesitant when it comes to promoting their products, their services, or themselves. This paralysis is more...
Are You In Marketing Overwhelm?
Marketing is the cornerstone of any business growth strategy. People cannot buy from your business if they don’t know who you are! So, you find yourself testing marketing strategies to get your name out into the marketplace. And let’s face it, if you want to level up...
Have You Realised Your Marketing Is In Trouble?
There’s nothing like a global pandemic and businesses grinding to a halt that makes you evaluate where you are at with your business. If you’ve been evaluating all areas of your business and found yourself looking at your marketing thinking “well this could be working...
Marketing For Sur-thrival In 2020
We all started out hoping 2020 was bringing great things. Growth, expansion, more… better. Well it certainly brought something different alright. Here we sit in a brand-new version of what reality is right now, and uncertainty about what the future looks like is very...