Marketing is the cornerstone of any business growth strategy. People cannot buy from your business if they don’t know who you are!
So, you find yourself testing marketing strategies to get your name out into the marketplace.
And let’s face it, if you want to level up your marketing today, then there is no shortage of options.
In fact, we are spoiled for choice. So much so, that we are bombarded with the “perfect” marketing strategy by hordes of different experts.
From podcasts, YouTube and LinkedIn strategies to Pinterest, Facebook and email funnels, it’s easy to get overwhelmed to the point that you don’t know where to begin.
If this sounds like you, then you need to ditch that paralysing feeling of overwhelm. Instead, it’s time to dial it back.
Read on to find out how to overcome marketing overwhelm by getting back to the basics.
How To Ditch The Feeling Of Marketing Overwhelm
Get Back To Basics
The best remedy for overwhelm is to put down everything you are doing and take a step back. Find a quiet space, breathe, and remember why you started your business to begin with.
Effective marketing is purposeful, not just a stab in the dark. If you don’t have your purpose, you don’t have your true north. Go back to your mission: what do you want to accomplish? Who do you help and how? What are your core values?
Once you have reminded yourself of these essential elements, everything else will come into focus. You will find it much easier to decide what you should be doing and where you should be doing it.
These foundations are your GPS. Every time you feel lost, return to them to help you navigate.
Know Who Your People Are
The better you know your ideal customer, the easier it is to market to them. You will understand how they speak, what they value, what they care about, what they struggle with, where they hang out – and of course – how you serve them.
Sometimes it can be tricky figuring out exactly who your ideal client is. However, if you flip that concept on its head, you definitely know who you don’t want to work with. Which is why I have developed the Anti Ideal Client Worksheet. You can download it here to help you figure out exactly who you want to work with.
It is not practical or sensible for you to market on every platform out there. Attempting to show up everywhere is an ineffective use of your precious time and money. Plus, it’s a surefire recipe for a case of marketing overwhelm.
If your customers are spread across several different platforms, take your time to understand the differences between them. Each platform requires a different approach to be successful.
Be consistent in your branding and messages, and try and master each platform before adding another to the mix.
Stop Chasing Shiny New Things
There’s always going to be “the next big thing” from one week to the next.
Rather than getting caught up chasing novel marketing ideas, spend time getting to know yourself and your customers inside out. Just because something is new doesn’t make it better. And just because a marketing strategy is working for someone else, doesn’t mean it’s right for your business.
Develop some solid marketing strategies that work for your business. Having said that, be willing to pivot on the ones that aren’t working out.
Don’t Add To The Noise
Remember, it’s not just overwhelming for businesses out there; it’s also overwhelming for consumers. Every day, people are bombarded with messages trying to get them to click this, read this, watch this, buy this.
Instead of being part of the noise, keep your message simple for your audience too. Make it easy for them to choose your business by being the solution they have been looking for (even if they didn’t know it)!
A great way to ditch the marketing overwhelm is to have a solid marketing strategy in place. This is something that I can help you with here at The Marketing Baker.
So, if you want to push forward to business growth with solid, easy to implement marketing, then book a free marketing clarity session with me today.