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LATEST POSTS
How Marketing Is Changing
Marketing is a different world these days. Just a few decades ago, it was enough to list your business in the Yellow Pages and do a letterbox pamphlet drop with some persuasive copy. Now, there are dozens of marketing platforms, and the big wide world is just a post...
Will Marketing Become Obsolete?
Marketing looks a whole lot different now than it did just a few generations ago. While Boomers and Gen Xers watched ads on TV and used the yellow pages to find businesses, Millennials and Gen Z are firmly in the digital age. But with the rapid evolution of technology...
Why Referral Partnerships Are An Essential Marketing Strategy
These days, we hear a lot about social media and email marketing. While these channels are essential parts of a good marketing strategy, they are not the only ways to achieve your marketing goals. There is another marketing strategy that is affordable, sustainable,...
Which Marketing Strategy Is The Most Effective?
Let’s get straight to the point. If you’re here looking for some secret sauce marketing strategy that’s going to make your business blow up, you’re not going to find it. Not here, nor anywhere else on the internet. That’s because there is no secret sauce marketing...
How Do You Find Your Brand Voice?
It is no secret that having a strong brand is vital for business success. Often, businesses will put a lot of work into their visual branding. They pick the perfect font, hues, and logo to represent their brand. But often, the efforts stop there. They end up...
Why Your Digital Marketing Metrics Are Important
Have you ever heard the saying, “baking is a science, while cooking is an art?” The premise is that there’s not much of a margin for error when baking – it’s important to measure everything accurately. Get one little thing wrong, and you can mess up the taste, texture...
5 Things Your Website Must Have To Be Effective
Your website is the crown jewel in your marketing tiara. It helps your customers discover your business, builds your relationship with your audience, and converts browsers into shoppers. Or at least, it should! While having a website is essential, it’s not enough just...
Why Is Email Marketing Still Important?
Haven’t embraced email marketing for your small business because you’re afraid of being annoying? This is a common worry, but one that is based on misinformation and misunderstanding. Done well, email marketing is a hugely powerful marketing channel - one that your...
5 Must-Do’s When Marketing Your Small Business
Marketing your small business can often feel overwhelming. This is particularly if you are trying to wear dozens of other hats. It can be hard knowing where to start or what to focus on. Should you be emailing, posting on social media, sending smoke signals or carrier...
Best Tips For An Effective Marketing Plan
If I asked you to write down a list of your marketing tasks right now, I bet you would be able to rattle off at least 20 off the top of your head. From emailing your subscribers and posting on various social media platforms to writing and promoting blog posts – it is...
Why You Shouldn’t Let Self-Doubt Derail Your Marketing
Believe it or not, self-doubt is as much a part of entrepreneurial life as is inspiration and motivation. It seems hard to believe, doesn’t it? But, even the most wildly successful business people experience that nagging negative voice from time to time. But here’s...