ALL THINGS MARKETING GOODNESS

We all know the importance of moments of truth in our lives: they come in many shapes and sizes. There’s the moment of truth when you finally get to taste that extravagant cake you’ve spent the whole afternoon baking and decorating – is it any good? In marketing,...

Asking your customers for reviews can feel a bit awkward. You don’t want to annoy them or scare them off. You also don’t want to make them feel obligated to say something nice, but you don’t want them to say anything bad either. It’s all a bit uncomfortable, which is...

Thinking about outsourcing your marketing but not sure where to start? Firstly – great decision. Marketing is vital to the success of your business, but even maintaining a basic strategy can take up a significant amount of time. Some marketing tasks are...

Which is more important, sales or marketing? Should you focus your energy more on marketing your business, or invest your time and money into making sales? This conundrum has been around as long as the old “chicken or the egg” question, and the answer can be just as...

It takes a certain kind of person to be successful at marketing – especially with what’s been going on in the world over the last few years! Things change rapidly, well laid-out plans go out the window, and it can be hard to keep up with all the new marketing...

Don’t you just hate ideal client exercises? Every marketer talks about the importance of identifying your ideal client. But creating a vision of this fictitious person can feel less like a productive marketing activity and more like a homework assignment. While ideal...

Are you one of those people who get enthusiastic about trying new things, but take on too much and end up feeling overwhelmed, finding yourself back at square one? When it comes to creating a marketing strategy for your business, it’s tempting to want to jump in and...

As business owners, we are used to doing everything ourselves. From bookkeeping and admin work to marketing and customer relations, we switch roles dozens of times throughout the week. This multi-tasking hustle is par for the course for many small business owners,...

Let’s get straight to the point. If you’re here looking for some secret sauce marketing strategy that’s going to make your business blow up, you’re not going to find it. Not here, nor anywhere else on the internet. That’s because there is no secret sauce marketing...

It is no secret that having a strong brand is vital for business success. Often, businesses will put a lot of work into their visual branding. They pick the perfect font, hues, and logo to represent their brand. But often, the efforts stop there. They end up...

Have you ever heard the saying, “baking is a science, while cooking is an art?” The premise is that there’s not much of a margin for error when baking – it’s important to measure everything accurately. Get one little thing wrong, and you can mess up the taste, texture...