Some people hear the term rebranding and start to panic…
‘What if I scare all my customers away?’
‘What if I ruin my business and no one wants to buy from me any more?’
Before the panic sets in, let me just say that rebranding can be the best decision for your business if you are doing it for the right reasons. Let’s look at some of the reasons why you might choose to rebrand.
Why Would I Consider Rebranding my Business?
Reason 1: Your Brand Is No Longer Aligned With Your Vision
Sometimes you will find that your business has grown in a different direction to what you thought it was going to. This could be for many reasons – the clients you work with, your initial expectations were unrealistic or things just turned out differently to what you initially thought, you are working with a different niche, or you have changed as a person.
If your business brand is no longer aligned with your ultimate vision, then you may want to consider changing things up. Especially if you are heading in a new direction with the clients you serve, or the content you offer.
Reason 2: You Are Embarrassed About It?
If you are embarrassed by your logo, or your business name, or any other aspect, then you need to change it. If you don’t have confidence in your own brand, then how can you expect your clients to have confidence in you? You should be proud to put your brand in front of your audience and be confident that they will love it too.
Reason 3: You No Longer Have a Clear Point Of Difference
To convince your clients to work with you instead of your competitors, you need to have a clear point of difference. If you don’t, how can you expect to stand out? Why would your clients choose your business if you are the same as 7 others on the market.
If you don’t have that clear point of difference, then it is time to get one. Even if that means rebranding your business.
Reason 4: You Are Not Attracting Your Ideal Client
Take a look at your client base, are you working with the people that you really want to work with? Are they the clients that make your heart sing and get you out of bed every day? If not, then your branding might not be speaking to your ideal client.
An overhaul can help you shift the dead weight, or the problem clients and start attracting the ones that you want to work with.
Reason 5: Sale, Purchase or Merge
When there is a new owner, or a new business in the mix, then the original direction might change. If you have taken on an existing business, you will probably have new ideas that the previous owner didn’t. That means that the branding might not necessarily align with the direction you want to take the business in.
The same goes for when you merge one business into another. A merge brings new opportunities and new products or services. That may change the whole direction of both merged businesses. It is important to have a brand that correctly reflects what the business does.
Reason 6: You Need To Stand Out
When you look around you, does it feel like your business is very similar to others in your industry? Whether it is through coincidence, or a little bit of copy-cat syndrome, you don’t feel like you stand out any more.
To get people to stand up and take notice of you business again, it could be time for a rebrand.
Why Am I Writing About Rebranding?
So why am I writing an article all about businesses rebranding? Well, I am excited to announce that I am currently in the process of rebranding my own business.
Why? Well it is actually a combination of a few of the above reasons. After working for over a year and a half in my business, it has become more and more apparent that my current structure is not aligned with my vision for where I want my business to go. I am passionate about being relevant to my ideal clients so that I can offer you the very best.
Since I began my business, I have noticed a lot of businesses in the marketplace using the word ‘Infinity’. It is starting to become a little confusing for my clients to know what I offer and who I really am. I want my business to make its mark, be relevant and be true to my future vision and the way I help clients. So, I have decided to take the plunge and rebrand.
I am so excited to be able to bring you a brand that is true to myself and the clients I serve – both in name, but also in service offering. Watch this space for more news on my rebrand. I can’t wait to share my vision with you.
In the coming weeks I be taking my subscribers through the process I am going through of rebranding – tips and tricks and insider information. To get this delivered directly to your inbox, make sure you sign up in the sign up form below. I would love to have you along for this journey.