Let’s get straight to the point. If you’re here looking for some secret sauce marketing strategy that’s going to make your business blow up, you’re not going to find it.
Not here, nor anywhere else on the internet.
That’s because there is no secret sauce marketing strategy that works for everyone. Your business is unique, and your customers are unique. The marketing strategy that proves most effective for your competitor might fizzle for you, and vice versa.
However, although we can’t give you a precise, generic recipe for marketing success without knowing your business, we can share some essential ingredients with you.
Bake the core strategies below into your marketing plan, and you’ll always be heading in the right direction.
Let’s start mixing!
Which Marketing Strategy Is The Most Effective?
The Showing Up Strategy
Whether you’re focusing on email marketing, social media marketing, paid ads or direct marketing, one thing’s for sure – if you don’t show up (and keep showing up), you’re wasting your time and money.
This is the golden rule of marketing strategy: be visible and be consistent. Show up where you know your customers are (and when you know they’ll see you), and become a familiar face in their space.
Publish your blogs, post regularly on your social platforms, send out those email newsletters, comment and share info in relevant spaces online or in the real world.
Show up even when you think nobody cares, even if you have an audience of one. This kind of consistency helps you build up a body of work, start attracting your ideal customers, develop brand visibility and identity, and provides you with valuable data to further tweak and improve your marketing efforts.
The Build Your Assets Strategy
Not sure what to do next? Make sure you’ve made the most of the assets you already have before you look for the next shiny new thing.
The basics matter and provide enormous value. Take a look at your email list, social pages, and website. Are these assets working well for you? Are any of them being underutilised? If so, you need to check back in with marketing strategy 101.
Let’s examine the assets:
Email Database
Email lists are hugely valuable. What can you do to build your list and provide value to those who subscribe to your emails? How can you use your email marketing to drive sales or send more people to your website?
Website
Speaking of websites, does yours look the same as it did five years ago? If so, it’s time for a thorough review. Take a look at your SEO to see how visible you are. Imagine you’re a customer and assess the journey you’d take to purchase something online or get in touch with your business. Analyse your data to see what customers are doing on your site. Consider publishing regular blogs to attract new customers and rank higher on Google. Make your website work for you!
Social Media
How about your socials? Have you fully optimised your Facebook Business Page? Do you only post to Instagram when the mood strikes instead of showing up consistently? Are you even on the right platforms for your target audience?
The Assets
Too often, we get caught up in figuring out the next big thing in our marketing strategy instead of relying on the old faithfuls. That’s like trying to become a Master Chef without even learning how to make a decent poached egg. Build out your core assets first.
The Taking Action Strategy
Strategy is excellent – we’re all about strategy, but strategy without action has no value. It doesn’t matter if you’ve developed the most in-depth, heavily researched marketing strategy on the planet if you don’t put it into action!
In fact, a simple, straightforward strategy can be more effective than a complicated one if it allows you to consistently show up and build your assets without becoming overwhelmed.
If you are feeling overwhelmed about what action to take, you should break your strategy down into smaller objectives and tasks. Then you need to actually do those tasks.
Discovering The Most Effective Marketing Strategy For Your Business
Have you been showing up, building your assets, and taking action for your business? Are you ready to take your marketing to the next level by developing a personalised, effective marketing strategy?
We can help you create your own marketing secret sauce and empower you to develop a strategy that makes your business irresistible.
Contact us to find out more