You put money into marketing to grow your business – but is it actually working? With budgets tight and competition high, every dollar needs to deliver. Knowing your marketing return on investment (ROI) is the key to cutting through the noise and getting results that matter.
Why ROI Should Be on Every Kiwi Business Owner’s Radar
Marketing isn’t a “set and forget” spend – it’s a business investment. Tracking ROI helps you:
- Back what works: See which channels actually bring in customers.
- Ditch the dead weight: Stop wasting cash on low-impact efforts.
- Fuel what’s firing: Pour more into the strategies that are really paying off.
Simple Steps to Calculate Your Marketing ROI
No need for a maths degree – just follow these steps:
- Set Clear Goals
Whether it’s getting more online sales, leads, or foot traffic, define your endgame. - Track All Costs
Include everything: ad spend, tools, wages, contractors – get the full picture. - Measure What You Get Back
Use tools like Google Analytics or your CRM to link revenue to campaigns. - Crunch the Numbers
ROI = (Revenue – Costs) ÷ Costs
Metrics Worth Watching
- Cost to Acquire a Customer (CAC)
- Lifetime Value (LTV)
- Conversion Rates
- Engagement (Clicks, Likes, Shares)
Common Roadblocks
- Attribution Confusion: Hard to tell which channel sealed the deal? You’re not alone.
- Slow Burns: Long buying cycles can delay visible ROI.
- Disjointed Data: Siloed tools make tracking a nightmare.
Investing in smarter systems – or working with pros who know their way around them – can make all the difference.
Stretch Your Marketing Dollars Further
- Stick to High-Performers: Invest where your audience actually hangs out.
- Test, Tweak, Repeat: Small experiments lead to big insights.
- Automate Smartly: Save time and budget by automating repetitive tasks.
- Call in the Experts: A fresh pair of eyes could double your impact.
How The Marketing Baker Helps You Rise
At The Marketing Baker, we’re all about making your marketing budget work harder. We help you:
- Pinpoint what’s driving ROI – and what’s not.
- Streamline your spend for bigger impact.
- Use the right tools to track, test, and grow.
Let’s bake up something better for your brand.
Not sure your current efforts are working? Let’s talk. We’ll help you mix strategy with smart execution to deliver results worth talking about.
📞 09 884 8650
📧 [email protected]
🌐 marketingbaker.com