There is no point having a website if it is not a good representation of your business. You want your website to fill your visitors with confidence, provide a professional approach, and be easy to use. To make all of that happen, you need to have some essential components.
Here is what you need to make yours one of the best websites out there…
Essential Components Of The Best Websites
1: A Great Back End
We can all appreciate a good back end right? Well, your website needs to have the best back end to function well! That means you need to have a couple of behind the scenes components nailed. They are…
Reliable Web Hosting: Your web host is like your online landlord. They provide the server space for your website files to live, allowing you to operate your website online and have people stop by to visit. If your host is unreliable, then your website might not function the way it is meant to – it could unexpectedly go offline, or be slow to load.
Content Management System (CMS): Your CMS allows you to operate behind the scenes to manage your website and update your content. You can organise and maintain parts of your site, ensuring a good user experience every time.
Search Engine Optimisation (SEO): It is vital to optimise your site so that it can be found in search engines. There are literally millions of sites out there in cyberspace, so give yourself the best chance of being found with cleverly thought out SEO.
Analytics: Using analytic tools will allow you to see which areas of your website are performing, where your traffic is coming from, who is accessing your site, which pages they spend the most time on, and which elements are converting as they should. Google analytics and the Facebook pixel are the most popular tools to use for data capture and analytics.
2: Mobile Capabilities
Mobile browsing is on the rise, already it is more popular than desktop browsing, and its popularity is set to rise even further still. It is absolutely vital that your website is mobile optimised. That means that it can function just as well, if not better, when viewed on a mobile device. Be wary that there is a difference between mobile friendly, which provides a shrunken version of your desktop site, and mobile optimised which is a truly responsive mobile version.
3: A Home Page
Your home page is the most visited page on your website. It has to perform many functions and it has to do them all quickly. Often this is the page that people will land on when you haven’t been able to direct the traffic. So it needs to function as a landing page that instantly shows people what your business is about and how you can help them.
Your home page should be concise and sleek, directing your customer to the next stage of their journey with ease. Let them easily navigate to the other areas of your site without getting lost or bogged down in too much detail.
4: An About Page
This is the second most visited page on your website, so make sure you maximise the opportunity. This is the page that people navigate to when they want to know more about what your business stands for. They are looking for a human connection and want to read a good story. So make sure your About Page gives them that story and convinces them that your business can solve their problems.
Also ensure that you include a photo of yourself so that they can see there is a real live human behind the business that they can connect with.
5: A Call To Action
Your website visitors are not mind readers, they don’t know what you want them to do unless you tell them. Each page of your website should have a Call to Action telling them what to do next. The most popular and effective CTA is to get them to subscribe to your email list. You can entice them to do that by offering a discount, a freebie download, or entry to a free webinar.
6: A Contact Page Or Section
Give your visitors a way to get in touch with you if they have queries, complaints, or they want to book an appointment with you. This could be via email, phone, contact form, or live chat.
Those are the essential components that every website should have. Of course if you have an e-commerce site then you will want a shop function and product pages with enticing product descriptions, or if you run a service business you will want pages that describe your services. But the above 6 things are the absolute essential things you need to have the best website for your business.
Need help getting your marketing strategy into place to make your website stand out from the crowd? Then, get in touch with me here at The Marketing Baker.