When it comes to your marketing strategy, your website is your central hub. To get it humming as it should, there are a few tools that you should be using. These will not only make your life easier, but they also make it easier to get your business in front of your ideal client!
These are the website marketing tools you should consider…
Top 5 Effective Website Marketing Tools
1: Google Analytics
Google Analytics should be a part of your marketing strategy from the very start. It helps you to find out a bunch of things about your website visitors, and is completely free! The analytic tool doesn’t do anything more than track data, but what you can then do with the data allows your marketing to be more effective.
Gathering the data helps you to better understand your audience. These are the main things you should track…
- Traffic source – know where your website visitors are coming to your site from – is it through a search engine, an advertisement you are running, your social media, or somewhere else entirely? Knowing the source helps you to focus your efforts on the most effective way of gaining traffic to your site.
- Popular Pages – understanding which pages are the most interesting to your visitors will allow you to create similar content that is of value.
- Product Info – Find which products are converting well and which ones aren’t so that you can tweak your strategy with each.
- Top Keywords – Being aware of which keywords are performing well will allow you to modify your marketing strategy around these popular terms.
2: Facebook Pixel
This small piece of code installed in the header of your website can allow you to create any number of effective advertisements on Facebook. Target the people that have visited your website, ones that have engaged with your content, people that have purchased from you, those that have added product to their cart but not completed the sale, and so much more.
The Facebook Pixel allows your business to stay in front of the right kind of people while they are simply browsing social media. They may not always be looking to buy, but it is a great way to maintain your brand awareness and put special offers in front of people who have already expressed an interest in your business.
3: Email Integration
Your email list is one of the most important business assets. It is quite literally a list of people who are interested in your business. Unlike social media, where less than 5% of your audience will see your content, every person on your email list will receive your email. You have complete ownership of the list and control what you send and when you send it.
For that reason, list building should be a key part of your marketing strategy. It is important to choose an email platform that integrates with your website so that you can take full advantage of this powerful tool. Allow your visitors to sign up to your database with a sign up form, collect their email data at the checkout (with their permission), and utilise the data to send abandoned cart emails and recover up to 60% of your lost sales!
4: Social Sharing
Social media is an integral part of your marketing strategy. You want to use it to direct traffic back to your website, but you also want to give the ability for your website visitors to share your content on social media. This can help you to reach a whole new audience, as their friends and followers will see what they have shared.
That is why having easy to use social sharing icons is helpful for your brand awareness. Get your website visitors to do your marketing for you, by sharing your amazing content!
People that are searching via a search engine are more likely to buy from your business than someone who is browsing social media. That is because when people use a search engine, they are looking for something specific, and for a specific purpose. They know what they want, and if your business appears in front of them as their solution, they are more likely to purchase your products or services.
But, to get your business to pop up in the search results, you need to do some work on your SEO. That means optimising your website for search engine results. Tick all the boxes by making your website easy to use and mobile friendly, then turn to your SEO.
In your web content, use keywords that people might type into a search bar when they are looking for your type of product or service. Regularly update your site with great info, and also try to have reputable sites link back to yours (directories, complementary businesses etc.)
There are lots of other website marketing tools out there that can be beneficial to your business, but these 5 should definitely feature in your strategy.
If you are struggling with what your marketing strategy should look like, then I can help you piece it together. Get in touch with me at The Marketing Baker to create the perfect recipe for marketing success.