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Why You Need To Portray Your Brand Values

Why You Need To Portray Your Brand Values

Your brand is so much more than the products or services that you sell. Instead it is your core purpose and what you stand for. In short, your values. Over the years some things might change - your products, your colour scheme, or your marketing approach....

Why You Need Brand Consistency

Why You Need Brand Consistency

When you see a Briscoes advertisement, do they begin with a yellow logo, then change to pink, then to rainbow coloured? No, they don’t. And do you know why? Brand consistency!Brand consistency is a vital part of building a professional and trusting...