Struggling to work out who your Ideal Client is?

Working out who you don’t want to work with, is the key to work out who you do want to work with.


  • Ideal client exercises can feel like a waste of time and you don’t see the point of building a fictitious persona


  • You may find it hard to pinpoint who exactly your person is


  • The scatter-gun approach to marketing is ineffective and is becoming really expensive


There is an easier way…

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Free Anti Ideal Client Worksheet